In today’s world, finding someone around you who doesn’t have a Facebook account might be a little challenging.
Facebook is the most used social media website worldwide – by far.
It has 2.9 billion monthly users. That’s almost one-third of the 8 billion people living on Earth.
So, it’s self-explanatory why Facebook should be the top contender for marketing your business.
With its seamless integration across other Meta platforms, Facebook is a must-have for anyone looking to augment their business via various channels.
In this blog, we’ll discover the seven ways Facebook positively impacts businesses and how you can benefit from it, too.
1. Build Awareness Among Billions
Whether a large conglomerate or a small enterprise, you must make the world aware of your business.
There’s no other platform matching the potential exposure of Facebook.
As discussed above, it has billions of surfers each month, all of whom are your potential customers.
It costs $0 to create a Facebook business page with its limitless possibilities across the board.
For starters, it’ll help you create awareness about your existence.
When someone finds you on Facebook, they’ll have the opportunity to check you out by reading your posts or visiting your website.
Even if they don’t buy something immediately, consideration is a huge win. You’ll have created your digital footprint for anyone who sees you on Facebook.
They may buy from you next time or even return after comparing you with substitute businesses.
It’s irrelevant what you sell or whom you sell to, as Facebook encompasses all these and many more niches you can target.
2. Create a Community
Once you’ve established an online presence, you can move on to creating your own online community.
Your Facebook page can be the intermediary between you and your potential customers.
You can keep them engaged with exciting posts of various formats, or you can be the source of captivating news that stimulates their purchase decisions, like discounts and special offers.
There’s no limit to what you can achieve with a Facebook community. It can be the cornerstone of your digital presence or the indefinite source of your revenue.
You can take this opportunity to educate people about your business and help clear any stereotypes they might have about you.
You can show them something visually appealing and memorable to entice them about your products and services.
How you utilize Facebook – the 21st century’s digital sorcery is all up to you.
3. Generate Promising Leads
Every business strives for one reason – profit.
But as markets get heavily concentrated, it’s becoming harder to generate revenue day by day.
Fortunately, Facebook can be a lifesaver when it comes to lead generation. Due to its widespread use and mobile friendliness, Facebook has become one of the foundations of converting visitors into leads.
Along with its robust Facebook Marketplace, you can integrate various other digital forms of your business like your website, e-commerce store, etc.
It also contributes to your brand’s visibility on Google.
Your public posts on Facebook can be tracked by search engines through SEO, making it easier for customers to find credible information about your business.
Additionally, your Facebook page can make the users bounce back and forth between other social media platforms you might also have a presence on.
Did you know 72% of Facebook users also use WhatsApp, YouTube, and Instagram?
All of this is good for lead generation as the first step in making a sale is ensuring your business is out there for the world to see, and Facebook makes it more accessible.
4. Utilize Facebook Ads
When we talk about social media advantages for companies, we cannot ignore targeted ads.
Facebook is great at engaging and converting organic audiences, but to make things a little more pacy, you can implement paid ads into your social media campaign.
Facebook has the greatest number of ad formats compared to any other social media platform.
You can choose image and video ads along with carousel and collection ads, whatever the recurring strategy requires.
All these and other ad formats include some sort of image and content elements with the aim of attracting viewers to your business.
You can pick and choose your ad formats, target audience, reach, and many other essential aspects, allowing you to generate splendid paid content with huge ROI.
For instance, informing people about one of your amazing discounts on your feed organically is great. But, boosting it in the form of sponsored content will result in far better conversion rates.
For an optimal strategy, it’s advised to use Facebook ads along with organic content to produce maximum results.
5. Acquire In-depth Insights
Every business wishes they had a machine telling them what’s going through their customers’ minds.
In the real world, the closest thing you’re ever gonna get is actionable insight.
Facebook provides great and easy-to-understand insights about the activity on your page. They are simplified so even someone non-technical can contemplate them and make data-driven decisions.
The ‘page overview’ section in the insights tab shows you some cool quick stats like page views, number of likes, and post reach, etc.
You can get detailed and in-depth data about:
- Page Views
- Page Previews
- Actions on Page
- Branded Content
- Instant Articles CTAs
As you can imagine, you can get numbers about every possible aspect associated with your Facebook page.
You can review all of this data in real-time and make data-driven decisions to achieve any short or long-term goals.
Facebook eliminates the possibility for any activity users make on your page to go to waste, ensuring you have all the necessary data to make meaningful changes.
6. Keep Track of Competitors
As Tyrion Lannister once said, “You need to take your enemy’s side if you’re going to see things the way they do.”
While you may not have to necessarily join forces with your competitors, knowing what they’re up to can be beneficial.
There’s hardly any major brand that doesn’t keep a close eye on their competition. It has become a necessity to know what other businesses are up to so you can make your strategies better.
Because life is a massive competition, and if you’re not equipped with knowledge about the ones in the race, you’ll taste bitter defeat sooner than you anticipate.
The importance of a Facebook presence is paramount for every brand. That’s why all of your existing competitors will already have a business page.
This provides you with the perfect opportunity to follow up on what they’re focusing on. Have they recently offered a juicy discount? Or have they shared an enticing post about climate change on their feed?
The objective is to equalize, if not surpass, your competition. Don’t get left behind in keeping people engaged. If your direct competition is highly active on Facebook, you have to do the same.
Otherwise, you risk the possibility of losing your potential leads to them.
Instead, keep having an active online presence and outdo the competition, increasing the chances of converting their audience into yours.
7. Experiment and Improve
What’s great about Facebook and other social media platforms is you don’t have to be formal. Think of it as an unexpected business perk from Facebook.
Facebook is a platform for socializing, chilling with your buddies, talking about the good old days, and having a laugh.
What if we told you the best way to resonate with your audience is to become a part of their conversations, interests, and preferences?
You can post trending memes, share hilarious images, talk using puns, or play a character; nothing is limited but your imagination.
Facebook can be a playground for fun engagements with your audience or the domicile of knowledge and information. It all depends on how you want people to perceive your brand identity.
There are no secret formulae for a successful Facebook presence. You learn what works and what doesn’t along the way. That’s what makes it exciting.
Want Business Growth Through Facebook?
You’re probably excited to start your productive journey on Facebook right away.
You can make it even better with our professional Social Media Services.
Design Genious is the best social media partner for every business. Whether you’re just starting or an accomplished brand, we’ve got you covered.
Contact us today and get your social media revamped.