Back in the day, it was challenging for businesses to reach customers wherever they were. So, they focused on the ones present within a specific geographic location.
Fast forward to 2023, and things are entirely different.
Companies try their best to accommodate customers, no matter their location. That’s where mobile apps come in.
Mobile apps help businesses in plenty of ways. As long as people have a stable internet connection, they can access their favorite brand’s app. In addition to making businesses more accessible, there are numerous advantages of a mobile app.
Let’s have a look at them:
Benefits of Mobile Apps for Businesses
1. Offer Customers Value
This is undoubtedly the biggest advantage of a mobile app.
If you have one, it means you value your customers enough to build a robust and feature-rich app. This is especially true if you have an ecommerce store.
With a mobile app, your customers can purchase from your brand with just a click.
2. Build Brand Awareness
There’s no point in running a business if no one’s heard about it.
A mobile app is the perfect solution to this problem. It helps people get familiarized with your products and services, and that too in an incredibly convenient manner.
And if your app happens to solve your customers’ problems, they’re all but guaranteed to talk about it in their circle.
3. Connect with Customers Easily
Being able to connect with businesses greatly influences customers. That’s exactly what a mobile app makes possible.
Customers don’t have to go through the trouble of writing an email. Instead, they can simply open the app and ask whatever’s on their minds.
While we’re at it, respond to customer queries promptly; delayed responses negate the whole point of a mobile app.
4. Gain a Competitive Edge
It’s no secret how exhausting it is to gain a competitive edge in today’s cutthroat corporate world. But it doesn’t have to A mobile app allows you to fill the gap your rivals can’t. It’ll especially help if you’re a small business owner, considering you require something no less than a miracle to level the playing field.
Fortunately, a mobile app can be that miracle you’re desperately searching for.
5. Stay Atop Users’ Minds
If you have a brand’s app installed on your phone, you most likely receive 5+ notifications per day. So, in a way, when you wake up, the first thing you see is the notification.
Similarly, before going to bed, the last thing you see is an alert from that app.
Now replace yourself with your customer, and that app with your company’s, and you’ll get the point.
6. Deliver Personalized Ads
Most apps require customers to turn their location on. Using geolocation technology, you can gain valuable insights and deliver highly personalized ads.
Apart from that, you can also recommend products they’re more likely to purchase. And the more personalized the experience, the higher the chances of retaining customers.
7. Save Your Money
Developing an app for your brand can be expensive upfront. However, once you consider the benefits it yields afterward, a mobile app will seem like an excellent investment.
For instance, anytime your business introduces a new product or service, you won’t have to spend money on promoting it separately. Just write an attractive tagline and send it to whoever’s using your app.
Tips for Creating a Mobile App
At this point, you’ve clearly understood why having an app is crucial. But you can only enjoy these key mobile application benefits for your business if it’s well developed.
We say this because only 99.5% of apps businesses build are successful. Why they fail is a story for another day. For now, we’ll discuss some helpful tips to develop a mobile app so you don’t end up in that 99.5%.
- Determine Your Target Audience
The first step is deciding whether your business needs an app.
The second?
Determining who it’s for.
In other words, determine your target audience, their goals, objectives, and buyer personas. This can be done through various ways, like collecting demographic information or analyzing your competitors’ customers.
Once you have an idea, narrow down your target audience because not every person would be interested in whatever you’re offering.
- Define the App’s Model
Will your app drive revenue through in-app purchases or is it more of a subscription-based thing?
That’s the question you need to answer after narrowing down your target audience. And this is crucial, considering not every app has the same purpose; some are built for profit, while others only provide information.
Keeping these factors in mind, choose an app model that suits your specific purpose.
- Choose a Simple and Sleek Design
With the basics covered, it’s time to get technical. While we won’t delve too deep, we will say this: keep things as simple as possible.
Adding too many features can make things confusing for end users. That’s why you must keep the app hassle-free to navigate.
After customers get the hang of your app, gradually introduce additional features, explaining what each does.
- Make the App as Secure as Possible
Customers have grave concerns when submitting personal information, like their names, email addresses, and, more importantly, credit or debit card information. And that’s because roughly 81% of mobile apps are practically defenseless.
If cybercriminals are somehow able to access your customers’ data, it would mean the end of your business. And not just for the time being; you’ll have a hard time getting people to trust your business later as well.
Because of this, it’s crucial that you take every security measure to safeguard the users’ data.
Build a Robust, Secure, and Feature-Rich Mobile App for Your Business
Business mobile apps are no longer a luxury – they’re a necessity. But the app should have at least a few basic features, like easy navigation, attractive design, and top-notch security.
The apps we develop at Design Genious check all these boxes and more. We’ve built Android, iOS, and cross-platform apps for many clients across various industries.
It’s time you added your name to the list, too.
